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    Formula E: A super-charged journey has just begun

    by - October 15, 2015

    Even in the hyper-paced business world of today, there are very few brands that go from concept to global in less than two years. Tesla was founded in 2003, Uber in 2009, Snapchat in 2011. Formula E was nothing but an idea as recently as 2012. However, over the last year, we were already able to establish ourselves as a global motor racing championship. In a market which many might describe as saturated, not least because it already boasts a very dedicated, loyal fan base. We were able to establish a firm foothold despite numerous parties who voiced their doubts. ...