Charles Brewer is CEO of DHL eCommerce, a business unit of Deutsche Post DHL Group, which he joined in 1984. In his role, he leads a global team responsible for developing solutions that enable the eCommerce sector. Prior to joining DHL eCommerce, Charles was the Managing Director for DHL Express, Sub-Saharan Africa.
E-commerce fulfillment is a complex business that can make or break any e-commerce merchant. DHL eCommerce CEO Charles Brewer explains why the devil is in the detail – and how to get it right. We tend to forget the behind-the-scenes logistics involved in physically storing the products, picking them from the shelves, packing them, shipping them around the world and then delivering them to a customer's front door.
Charles Brewer, CEO, DHL eCommerce, addresses the top retail trends we're going to be seeing a lot of in the New Year, such as chatbots, real-time customization or virtual shopping experiences.
Consumer expectations are evolving. Tech-savvy individuals are constantly in search of value for money; they are resourceful and they trust third-party reviews more than a brand’s advertising.
“Made in USA” – for international online retailers, it’s a profitable distinction: American-made products see the highest demand in cross-border e-commerce. The United States is one of the most important international e-commerce markets in the world, but market growth will depend on how businesses are able to penetrate markets where online shopping and even the internet are still taking hold. The key to success? Solid e-commerce logistics.